DC are bringing the concept of DLC to the film industry, and none of you mind?
It’s no secret that DC’s 2016 film releases have not done well with critics. With Batman v Superman only receiving positive ratings from 27% of critics, and Suicide Squad also not living up to expectations; this year has been a critical failure.
Luckily DC have figured out a great way of taking advantage of their own misfortune, in the same way that games companies do; by releasing new content for the movie once it comes out on Blu-ray to make up for its shortcomings.
It’s a pretty regular practice in gaming, but it’s odd to see it brought to the film industry. A highly anticipated game is released lacking content – failing to meet players’ expectations – and then the developer release more content via DLC to fill the gaps of the original game. Players buy the DLC, and then the developer receives even more money even though they failed initially.
DC are doing this with their movies, releasing scenes held back from the original release within the blu-ray edition to encourage more sales. For Batman v Superman it was the more graphic and violent fight scenes, with Suicide Squad they’re releasing more footage of Jared Leto’s Joker.
It’s a cheeky way of increasing sales, and excusing the original movie lacking good content.