Makeup is a powerful tool.
I have nothing against YouTubers like Tana Mongeau, they do no harm. Yes, a lot of their content is mindless, but that’s ultimately what makes YouTube such a fun platform. It’s free and stupid, and shouldn’t be taken seriously.
That said, Tana has done a fantastic job of turning her “basic bitch” persona on and off like a light switch.
The way she does this is really simple, she just changes her makeup.
Whether it’s talking about her stalker or attempting to handle more serious topics like racism, she alters her makeup to seem grounded and casual (removing a lot of eyeshadow and foundation). It’s a clever way of her making herself appear relatable, rather than looking like a beauty vlogger.
It’s effective, but unfortunately, Tana, you simply can’t escape your digital footprint. When your most viewed video on YouTube is called “I peed on Shane Dawson. You wish this was clickbait.”, you’ll struggle to stop people from seeing you as another YouTube personality who relies on clickbait for money.
Don’t get me wrong, it is achievable to change public perceptions of you, but it’s not as simple as removing some makeup.