I’ve never been interested in smartwatches. For me, watches are a fashion accessory, rather than a functional tool (I get the time on my phone, having it on my wrist is just a benefit). When someone asks what brand of watch I am wearing, I like to reply with a renowned watch brand, not a generic clothes shop or a smartphone manufacturer. I don’t want to say I’m wearing Adidas or Samsung, I want to be able to say I’m wearing Citizen or Emporio Armani.
To put it simply, I bought Emporio Armani’s Connected because of the brand. I trust them to deliver stylish menswear, and their new smartwatch range provides exactly that.
It’s a great looking accessory, especially when you compare it to almost any other smartwatch. This is mainly thanks to its analogue display, which is noticeable less nerdy than a digital screen strapped to your wrist. Don’t get me wrong, digital displays can look nice, but generally lack the classy aesthetic of analogue.
Of course, due to the analogue display, its smartwatch functionality is limited. The watch subtly notifies you of any notifications (from chosen apps) using vibrations, and you can control some phone functionalities using the watch’s buttons. Whilst there’s nothing groundbreaking here, the smartwatch functionality is limited to handful of very useful features. For instance, I cant feel my phone vibrate or hear it ring when in a club, but i can feel my watch vibrating on my wrist.
Due to the minimal smartwatch functionality and lack of display, the watch’s battery lasts up to six months long. When compared to Apple Watch 2‘s 18 hour battery life, the Connected fairs considerably better.
Connected‘s biggest flaw, though, is its size. Due to the smartwatch functionality, the watch is considerably bulkier than its standard counterparts. It’s not as sleek looking. Sure it’s definitely classy, but when compared to my other watches it looks clumsy.
Overall, if you are looking for smartwatch functionality without having to wear a portable phone, Emporio Armani’s Connected is perfect.