Spaces is Facebook’s Google Glass.
Facebook is a great company. As someone who works within marketing, Facebook regularly provides unparalleled tools for me to utilise. Facebook Spaces is their next big idea, and it’s complete shit.
In essence, it’s a VR experience which allows people to create chat rooms where they can interact with friends. So why is it shit? Simple: why would someone use a VR experience like Spaces rather than video chat? They wouldn’t. It’s too inaccessible for your day-to-day Facebook user, and is not the kind of experience that draws them to the platform.
Spaces ignores everything that Facebook has learned, and seems like a panic product rather than something they’ve thoroughly thought about. Facebook know that people use several screens at once, yet Spaces attempts to shoehorn them into using just VR. It’s not what consumers want, even if it is an interesting concept.
All of the features that Spaces includes can be found on a normal computer or phone. Want to see each others’ faces? Video chat. Want to show them your new home? Video chat or send them a link to its Zoopla page. Best of all, using a phone or computer also allows you to do other things at the same time. For instance, I can take a business call whilst also chatting to friends on Messenger.
The only thing Facebook Spaces achieves is showing us how simple our existing technology already is.